How 3D Animation Enhances Business and Marketing
3D animation (“third dimension”) is a computer technology for creating motion or simulating the movement of objects in three-dimensional space. It is used in cinema, video advertising, video presentations, visualization, and infographics.
The progress of technology has a flip side — it is relentless. In the business context, it doesn’t offer a choice but simply sets new standards. There was black and white cinema; now there is color. There was silent film; now there is sound. There was analog television with three channels; now there’s YouTube, and you can watch what you want, when you want.
In the realm of advertising, the new gold standard has become video, and specifically in the corporate video domain, 3D animation. Today, 3D advertising is not just a trendy feature but a powerful springboard for business development, especially in European contexts.
3D animation helps tell a story — simplifying the complex.
The first law of effective advertising in the 21st century: “Anything that can be visualized should be visualized.
Consumers prefer watching over reading and are not very fond of delving deep into a topic, preferring information that is “pre-digested,” presented simply, and in a beautiful package, for example:
Scientists have even coined a specific term for this – “clip thinking.” For your advertising to hit the mark, it’s desirable to present everything in a way that the target audience:
a) immediately understands and grasps the message without the need for further interpretation,
b) becomes engaged not only intellectually but also emotionally.
In this regard, the capabilities of 3D animation are truly impressive and outshine any other format.
For example, if you need to explain to a potential investor how catalytic technologies enhance the efficiency of oil processing, you can present the information visually with figures and facts without taking up too much of the busy person’s time. Instead of chasing them with piles of documents and drawings, you can encapsulate everything in a three-minute explanatory video with 3D graphics.
Another classic example is the construction of an upscale residential complex. How do you get potential buyers to line up for apartments when the future buildings and playgrounds are currently frequented by the wind and tractors?
You can opt for standard advertising with static images of the future complex on billboards and flyers. You can create typical videos with the theme of a “happy family, smiles, thumbs up.” Alternatively, you can produce an impressive 3D video with architectural visualization. Craft it in a way that the buyer almost physically senses the euphoria of owning their own apartment in an elite neighborhood. Make them feel the comfort, security, and superiority.
3D animation provides a sense of involvement, similar to a computer game where you are no longer just a spectator but a full-fledged participant in what is happening on the screen. No typical video featuring a “happy family celebrating a new purchase” can generate such sensations.
And here we smoothly transition to a topic that is not commonly discussed openly but is often talked about behind closed doors. The feeling of coolness or the “image of facts being more important than the facts themselves” is one of the main factors in business.
A video with 3D animation emphasizes the brand's status
An image or animation in a 3D video lasting just one and a half minutes can immediately address several crucial questions:
Highlighting the brand’s status
It’s immediately evident that you are a serious and well-resourced company with whom it’s pleasant to do business. This works in the opposite direction as well: “You came to negotiate a billion-dollar contract but didn’t bother to prepare a nice presentation.
Impress an investor or consumer
Not only businessmen but also ordinary consumers like to be part of something grandiose. “Something expensive and prestigious by definition cannot be bad.” This mindset is ingrained in the minds of consumers. Yes, these beliefs may change, but they still prevail in people’s minds.
Look at the problem from this angle, and you will quickly understand that high-quality image videos with 3D animation are not just a whim of the rich but a necessary condition to be recognized as one of their own. If you will, it’s a pass to the premier league.
The cost of 3D animation
And, of course, the favorite question of anyone interested in the topic – how much does it cost?
As always, the final cost and estimate are formed individually each time. The volume of 3D animation required, the style, the timeframe, the resolution of the video, where and in front of whom it will be shown, the product – all these and several other factors influence the price.
Nevertheless, there is, of course, a range within which videos with 3D animation are most commonly produced, in our observations – starting from $5000 for video advertising, video presentations, and visualizations. The average value is around $30,000.
Specific projects such as architectural 3D visualization and animation may cost even more: the higher the requirements, the higher the price.
What is more expensive: 3D or 2D animation?
It depends on the project and the task. However, based on experience, in most cases, 3D animation tasks are more complex, which is why 3D animation is more expensive. This doesn’t negate the fact that a specific 2D project may cost more than a specific 3D animation.
If the client opts for a complex 2D animation style, it can indeed be more expensive in production than a straightforward 3D graphics and animation.
Conclusion
3D animation is like the head gun of a linear ship, firing from three barrels at once. It helps discuss complex matters in a simple and understandable language, evokes emotions from the viewer, creates a sense of involvement in something grandiose, emphasizes the high level of the company, and bestows the status of a market leader.
Order 3D animation from the right place if you want to make a striking impact on your target audience right from the start.
